Complex logistics for a long event
Safilo Buying Days
Present and showcase Safilo’s different brands and iconic sunglasses to a selected group of influencers and other Miami socialite.
ABOUT THE EVENT
In collaboration with Vogue, this invitation only evening was held at the exclusive, and members only Soho Beach House in Miami Beach, where guests got to engage and acknowledge the brand. It was imperative for Safilo to make a statement with this event, which was achieved by creating an unpredictable experience for guests that will assure their attendance for future events.
The penthouse which is exquisitely decorated and overlooks the ocean was transformed into a museum space. Each pair of sunglasses had its own display, all arranged in a way which guided the guests from the entrance all throughout the penthouse admiring each design. Right after the exhibition, a plated dinner was offered in a different space with elegant décor and branded details. Extensive amounts of brainstorming, planning, designing and logistics took part of the process in order to guarantee the client an extraordinary outcome.
Event concept and venue selection were key for success of the event since it needed to align perfectly with both Safilo and Vogue’s values. The harmony between the displays, décor, music and right amount of bubbly as well as hors d’oeuvres flowing made sure to have guests snapping pictures and sharing their experience all over their social media. After such a great event, Safilo was able to develop a long-lasting relationship with its distributors. The evening exceeded guest expectations and ended up being published at Vogue.